Needs A Strategy: Your Strategy

See an opportunity and pursue it single-mindedly to build something that doesn't yet exist. Goal: Create or recreate an industry. 4. Shaping: "Be the Orchestrator"

Achieve a sustainable competitive advantage through scale and optimal market positioning. Goal: Efficiency and scale. 2. Adaptive: "Be Fast" your strategy needs a strategy

Rapidly changing, unpredictable environments where industry leaders cannot control the rules (e.g., fashion or tech). See an opportunity and pursue it single-mindedly to

Predictable environments that are also "malleable"—meaning you have the power to create a new market or disrupt an old one. 1. Classical: "Be Big"

Mold the industry to your advantage by coordinating with a platform of partners and other players. Goal: Influence development in your favor. 5. Renewal: "Be Viable"

Unpredictable environments that you can influence. This often involves high-growth industries with nascent standards.

Building on the principles from the Boston Consulting Group (BCG) , a strategy is only effective if it matches your environment. The "Strategy Palette" framework identifies five archetypal approaches based on three factors: , malleability , and harshness . 1. Classical: "Be Big"