: Still the "internet's living room." It's the #1 platform, used by about 90% of teens for everything from long-form video essays to quick YouTube Shorts .

: Moving away from just "pretty photos" to Reels and "identity curation"—it’s where you show the best version of your week. 2. Gaming is the New Social Media 🕹️

: Used like a digital "common room." It’s the go-to for rapid-fire, casual messaging with close friends that feels more private than a public feed.