Pierre Mora’s "Wine Positioning: A Handbook with 30 Case Studies" provides a strategic framework for global wine marketing, focusing on brand differentiation, regional appellation models, and modern, direct-to-consumer distribution strategies. The 2016 text analyzes diverse case studies to help wine producers identify unique market positions. Read the full details at Springer Nature .
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Pierre Mora’s "Wine Positioning: A Handbook with 30 Case Studies" provides a strategic framework for global wine marketing, focusing on brand differentiation, regional appellation models, and modern, direct-to-consumer distribution strategies. The 2016 text analyzes diverse case studies to help wine producers identify unique market positions. Read the full details at Springer Nature . Wine Positioning: A Handbook with 30 Case Studi...