However, the thematic intersection of "wild" (referring to untamed nature, spontaneity, or "wildest dreams") and the artisanal, traditional production of tequila ("tequila 2020") offers a compelling area of study. The Wild and the Controlled: Tequila in 2020
The use of traditional cooking methods (stone brick ovens) and extraction (tahona wheel, often pulled by mules) ensures the spirit remains unadulterated by high-efficiency, industrial machinery. wildtequilla 2020
Tequila is not a manufactured spirit; it is a cultivated one that relies heavily on natural, "wild" factors. The Terroir: Blue agave ( However, the thematic intersection of "wild" (referring to
years to mature, a slow process that defies the modern demand for instant production. The Terroir: Blue agave ( years to mature,
As pandemic-related restrictions hit in 2020, many consumers shifted from mass-produced, industrial tequila towards high-quality, craft, or "artisanal" options. This trend represented a "wilder" desire for authentic experiences rather than standardized ones.