The primary users of physical gift cards , with 97% reporting they prefer plastic over digital formats. They typically plan their purchases well in advance. Emerging Buyer Motivations
Market research identifies distinct behaviors across generations, with younger cohorts driving digital adoption while older generations stick to physical cards. who will buy gift cards
The most active segment, spending an average of $456 per year on gift cards. They are twice as likely as Baby Boomers to purchase them and lead the market in digital gift card usage. The primary users of physical gift cards ,