Dealers must make a profit, so they typically offer between 60% and 80% of a coin’s retail "book value".

For high-value or exceptionally rare coins, auction houses are often the most profitable route.

Specific series or "niche" coins where you want to target enthusiasts. Where to look:

Local coin shops (often called shops) are the most accessible option for immediate cash.

How to sell coins without getting ripped off and find their true value?

Use the American Numismatic Association (ANA) directory to find a reputable dealer near you. Auction Houses

Sites like NumisForums connect serious hobbyists.