: These groups are the most active in digital spaces, with 64% of next-gen collectors preferring to discover new artists via their phones.
: Online sales are now an essential pillar, with 83% of collectors having purchased art online. Social media, particularly Instagram, is a major channel, used by 51% of collectors for purchases. who buys art
: The primary leaders in spending on decorative art and prints. They are also more likely to view art as a financial investment compared to older peers. : These groups are the most active in