What Is Programmatic Tv Buying Apr 2026

Content delivered via the internet to smart TVs or devices like Roku and Apple TV. This makes up roughly 75% of all CTV transactions today.

Programmatic TV buying is the automated, data-driven method of purchasing and placing television advertisements across streaming and traditional channels. what is programmatic tv buying

While the "buy" happens programmatically, the ad can appear in several different TV environments: Content delivered via the internet to smart TVs