Analytics 2.0 — Web

: Measuring the diverse goals of a website, such as lead generation, e-commerce sales, or brand engagement, to understand the economic value created.

The concept was first popularized in Kaushik's seminal 2009 book, Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity, which presents a strategy for creating actionable, data-driven decisions. Core Definition Web Analytics 2.0

: Analyzing competitor data to understand market share and identify missed opportunities for inbound traffic. Rethink Web Analytics: Introducing Web Analytics 2.0 : Measuring the diverse goals of a website,