The game’s setting is its most striking feature. After an alternate version of WWII where Germany successfully occupied England, the citizens of Wellington Wells committed an "unspeakable horror" to survive. To cope with the resulting trauma, they mandated the use of , which makes the world appear bright and colorful while the actual infrastructure decays around them.

: To reflect the disorientation of its drug-addled citizens, the city’s layout changes with every playthrough.

The Story Mode follows three "Downers"—people who have stopped taking their Joy—as they attempt to escape the city:

: The visual style contrasts the "mod" 1960s aesthetic—bold colors and sleek furniture—with the sickly, artificial reality underneath. The Three Perspectives

The Cost of Joy: A Deep Dive into We Happy Few We Happy Few , developed by Compulsion Games , is a narrative-driven survival adventure that blends 1960s psychedelic aesthetics with a grim, dystopian alternate history. Set in the crumbling city of Wellington Wells , the game explores a society fueled by "Joy"—a hallucinogenic drug that masks a horrific past with a veneer of forced cheerfulness. A World Built on Procedural Guilt