"We buy your ideas" is a slogan most notably used by the to describe their "non-solicited research" funding model . In this setup, instead of the organization telling researchers what to study, researchers submit their own innovative proposals within specific priority areas for the WRC to fund and develop. How the Model Works
: The WRC acts as a strategic partner, essentially "buying" the intellectual capital of researchers to solve water-related challenges that might fall outside the normal project cycle. WRC Research Cycle (from WRC101 we buy your ideas
The WRC uses this approach to tap into the creativity of the research community rather than just following a top-down agenda: "We buy your ideas" is a slogan most