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: Major players are moving away from broad content libraries toward high-value, "eventized" content. This includes a resurgence in M&A activity, with deal values expected to exceed $80 billion in 2026 as companies seek scale and improved unit economics.

: Traditional studios are increasingly licensing content from independent creators (e.g., Beast Games on Prime Video) to tap into established, loyal audiences. Strategic Investment Priorities we buy porn

: Live sports remain the strongest "attention engine," driving fierce competition for broadcast and streaming rights as a primary differentiator for platforms. : Major players are moving away from broad

: "Opposites are attracting" as traditional streamers and social platforms merge strategies. Strategic Investment Priorities : Live sports remain the

is moving toward premium, serialized, and episodic content to boost its subscription base.

2026 Media & Entertainment Industry Predictions Report - AlixPartners

is increasing its acquisition of short-form, mobile-based content to drive ad revenue.