To become a dominant "e-tailer" by leveraging drugstore.com's existing $456 million in annual sales and specialized vision product expertise. Market Impact & Strategic Shift
Walgreens acquired as part of its $429 million purchase of drugstore.com, inc. in 2011 . This move was intended to rapidly expand Walgreens' online footprint in health, beauty, and vision categories. While it successfully integrated these digital assets for years, the acquisition also led to significant legal scrutiny regarding antitrust practices in the online contact lens market. Key Acquisition Details Acquisition Date: March 31, 2011. walgreens buys vision direct
VisionDirect.com, drugstore.com, Beauty.com, and SkinStore.com. To become a dominant "e-tailer" by leveraging drugstore
The acquisition allowed Walgreens to offer competitive pricing and "ship-to-store" options for contact lenses, which remain a core part of its online "aisle" today. This move was intended to rapidly expand Walgreens'
$429 million for the parent company, drugstore.com, inc.
The company was split into five independent entities, including Walgreens and The Boots Group .