Vans Buys Dickies › | Official |

: VF expected Dickies to contribute over $1 billion in annual revenue by 2021.

VF Corporation's decision to buy Dickies was driven by a strategy to dominate the global workwear market and leverage the "lifestyle" appeal of both Vans and Dickies. vans buys dickies

While Vans did not directly buy Dickies, their parent company, , acquired Dickies' parent company, Williamson-Dickie Mfg. Co., in 2017 for approximately $820 million in cash . This merger brought two of the most iconic "streetwear" and "workwear" brands—Vans and Dickies—under the same corporate umbrella. : VF expected Dickies to contribute over $1