Twitter Buys Periscope -

: Periscope allowed everyone from private users to celebrities and journalists to broadcast global events at scale. Integration and Peak Success

Following its public launch in March 2015, Periscope quickly became a cultural phenomenon, earning the title of from Apple later that December. It gained notoriety for its use in citizen journalism and political events, such as when Democratic members of the U.S. House of Representatives used it to stream a sit-in when official C-SPAN cameras were turned off.

What Is Periscope and Why Twitter Bought It - Business Insider twitter buys periscope

In early 2015, Twitter acquired the live-streaming startup in a deal worth approximately $86 million to $100 million . This strategic move was intended to capitalize on the burgeoning "live mobile immersion" trend, positioning Twitter as the primary hub for real-time video broadcasting. Strategic Rationale and Launch

: While Twitter excelled at text-based "what's happening" updates, Periscope allowed users to actually show what was happening. : Periscope allowed everyone from private users to

: The integration provided a new platform for high-value video advertisements, helping Twitter compete with digital-ad giants like Facebook and Google.

Technically, Twitter began integrating Periscope's core features directly into its main application as early as late 2016, allowing users to "go live" without needing a separate app. Decline and Discontinuation House of Representatives used it to stream a

Twitter acquired Periscope in , while the app was still in its beta phase and had not yet officially launched. The acquisition was largely a defensive and offensive response to the sudden rise of Meerkat , a rival live-streaming app that gained massive traction at that year's SXSW festival. By acquiring Periscope, Twitter aimed to: