Toys -

: Increased spending on educational toys , licensed merchandise (like Star Wars or Barbie), and e-commerce platforms. 2. Major Industry Trends

The global toys and games market is valued at approximately as of 2025, with projections reaching nearly $490 billion by 2033 . : Increased spending on educational toys , licensed

The global toy industry is currently defined by a push toward , the rising dominance of "kidult" consumers , and a renewed focus on safety regulations . 1. Market Snapshot (2025–2026) : Increased spending on educational toys