The Science Of Influence Instant

Emphasize unique benefits and what people stand to lose if they don't act quickly. 5. Consistency: The Power of Small Wins

Homeowners were 4x more likely to agree to a large, ugly "Drive Carefully" sign in their yard if they had agreed to place a tiny 3-inch sticker in their window two weeks prior.

We want more of what we can have less of. When an item is perceived as rare or dwindling in supply, its perceived value skyrockets. The Science Of Influence

People are more likely to follow a jaywalker into traffic if that person is wearing a business suit rather than casual clothes.

People like to be consistent with things they have previously said or done. If you can get someone to make a small initial commitment, they are much more likely to agree to a larger one later. Emphasize unique benefits and what people stand to

Seek "micro-commitments." Start with small requests that align with the final goal. The Ethics of Influence

We are conditioned from a young age to follow the lead of credible, knowledgeable experts. Symbols of authority—like uniforms, titles, or even expensive suits—can trigger compliance. We want more of what we can have less of

Hotels increased towel reuse by 26% simply by changing signs from "Help save the environment" to "75% of guests in this room reuse their towels."