Guide To Great Logos — The

Hand-draw dozens of ideas. Don't worry about being an artist; worry about the concept.

Never use stock icons. If you can buy it for $5, so can your competitors. The Guide To Great Logos

The Guide to Great Logos: Beyond the Pretty Picture A logo is often the first thing a person sees when they encounter a brand. It’s the visual shorthand for a company’s entire personality, values, and reputation. While it might look like a simple mark, a great logo is the result of strategic thinking, psychological insight, and disciplined design. Hand-draw dozens of ideas

Avoid design trends like the "swoosh" of the early 2000s or the "flat design" obsession of the 2010s. A great logo should look relevant 20 years from now. 2. Choosing Your Mark: The Four Types If you can buy it for $5, so can your competitors

Before picking up a pencil or opening software, you must understand what makes a logo "work." Every world-class mark—from the Nike Swoosh to the Apple icon—shares these five traits: