Spot_nuova_500 Apr 2026

: A bold 2016 campaign that used humor and exaggerated lab experiments to show the car's durability against "everyday stress," positioning it as a rebellious city car. Star-Studded Collaborations

: This 2011 campaign introduced the tagline "Simply More," defining the car as "everything you need and nothing you don't." The lead spot, "Drive-in," used Elvis Presley's "Jailhouse Rock" to link the brand's 1957 origins to its modern revival. spot_nuova_500

: Launched in 2017 to celebrate the 60th anniversary of the original 1957 model, this ad stars Adrien Brody . It features the song "Come Prima" by Mario Lanza and highlights the car's timeless design. : A bold 2016 campaign that used humor