Shops

TikTok and other video-centric platforms are driving viral demand for items like cucumbers, figs, and mangoes, prompting retailers to stock more unique varieties.

Produce is weathering inflation better than other categories, with shoppers prioritizing quality over low-priced canned/frozen alternatives. TikTok and other video-centric platforms are driving viral

The produce section is often the first thing customers see, setting the tone for the entire store's perceived freshness and quality. with mass merchandisers

While traditional groceries still dominate, produce shoppers are increasingly diversifying where they shop, with mass merchandisers, club stores, and online shopping gaining share. Key Trends & Consumer Behavior (2025-2026) TikTok and other video-centric platforms are driving viral