Scott Durchslag, the former President of Best Buy Global e-Commerce, outlined a specific to modernize the company's digital presence and compete with online giants like Amazon.
: Using data to offer personalized recommendations and "offers about things you’re most interested in" at the right time. scott durchslag best buy
His guide for transforming Best Buy's e-commerce centered on these pillars: Scott Durchslag, the former President of Best Buy
The first priority was to make the existing website reliable and capable of handling massive transaction volumes under any conditions. This involved technical stability and ensuring the site didn't crash during high-traffic periods. This involved technical stability and ensuring the site
The final step was to "innovate to differentiate" by integrating social and mobile data. According to Business Insider , his vision included:
: Using mobile devices to welcome customers as they entered a physical store, instantly displaying their rewards points and personalized deals.