[s3e20] Barely Above - Water
Information on other filmed in the New England area.
The primary conflict centers on the bar's significant financial strain, which has put the owners' marriage at risk. Taffer identifies several critical issues, including a lack of work ethic from Kevin and a bad reputation within the local community. To combat these problems, Taffer implements a unique strategy of "splitting" the business, effectively creating two distinct bar concepts out of one space to maximize the potential of the beachfront location. [S3E20] Barely Above Water
Taffer’s team removes the "Marley's on the Beach" branding due to its poor local standing. The bar is renamed St. Michelle's Beach Club in honor of the owner, Michelle. Information on other filmed in the New England area