In the Nathan for You episode (Season 2, Episode 3), Nathan Fielder attempts to revolutionize two struggling businesses with high-concept, highly awkward marketing strategies. The Pet Store Strategy: Targeted Grief Marketing
: Nathan places a massive tombstone in a local pet cemetery that features a full-sized advertisement for the pet store. [S2E3] Pet Store; Maid Service
: To ensure he comes across as likeable while pitching this "controversial" idea, Nathan holds a focus group in the back of a moving box truck to get feedback on his personality and presentation style. The Maid Service Strategy: The "Turbo" Method In the Nathan for You episode (Season 2,
: After the clean, Nathan attempts to act as a matchmaker between the homeowner and one of the forty maids. Episode Highlights The Maid Service Strategy: The "Turbo" Method :
To help a struggling pet store, Nathan devises a plan to reach customers at the exact moment they need a new pet: right after their old one has died.
: During the trial, the swarm of 40 maids actually took over eight minutes to finish, though Nathan still deemed it a success.