The episode revolves around the "Coon," a superhero alter ego of Morty's. The Coon, a parody of Batman and other superheroes, was first introduced in earlier seasons as a dark and obsessive persona of Morty's.

As Morty's fixation on the Coon grows, his relationships with his family begin to fray. Summer becomes concerned about Morty's behavior, while Jerry tries to utilize the Coon's persona for his own gain. Meanwhile, Rick becomes exasperated and fears that Morty's obsession will lead to disastrous consequences.

For context, "Coon Vs. Coon & Friends" is the 13th episode of Season 4 of Rick and Morty, an animated sci-fi sitcom created by Justin Roiland and Dan Harmon.