Rich The Kid - Lost It Ft. Quavo, Offset File

Watch the official music video directed by Alex 'Grizz' Loucas, featuring the psychiatric hospital escape narrative: Rich The Kid - Lost It ft. Quavo, Offset RichTheKidVEVO YouTube• Jul 10, 2018

Released on July 9, 2018, the official music video adds a conceptual narrative to the song: Alex "Grizz" Loucas. Rich The Kid - Lost It ft. Quavo, Offset

While "Plug Walk" and "New Freezer" were the primary commercial drivers for the album, "Lost It" was a fan favorite that contributed to The World Is Yours entering the . The song remains a staple of his discography, often cited for the seamless chemistry between Rich and the Migos. Watch the official music video directed by Alex

March 30, 2018 (as part of the album release). Album: The World Is Yours . Labels: Interscope Records and Rich Forever Music. Genre: Hip-Hop/Rap. Production & Themes The song remains a staple of his discography,

The video has garnered over 56 million views on YouTube, cementing it as one of the most recognizable visuals from his debut era.