Uses software like SPSS or Excel to perform descriptive (means, frequencies) or inferential (t-tests, regressions) statistics.
A strong research methodology section does not just list methods; it justifies them. It explains why a specific path was chosen and how it minimizes bias, ensuring that the final conclusions of the essay or study are intellectually sound.
Focuses on "what works" best for the specific research question, often leading to mixed methods. 3. Qualitative vs. Quantitative vs. Mixed Methods Research Methodology
Analyzing existing data (Literature reviews, archival records, census data). 5. Sampling Strategy
Does the study actually measure what it claims to measure? Uses software like SPSS or Excel to perform
Research methodology is the systematic approach used to collect and analyze data to ensure the findings are valid, reliable, and replicable. It isn't just about the methods (the tools); it’s about the philosophy and logic behind why specific techniques are chosen.
Uses Content Analysis (counting words) or Thematic Analysis (identifying patterns and themes). 7. Reliability, Validity, and Ethics Focuses on "what works" best for the specific
Deals with numbers and statistics. It aims to test hypotheses, identify patterns, and generalize results.
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