: On August 1, 1981, "Keep on Loving You" was the 17th music video ever played on MTV’s inaugural broadcast day.
An interesting report on the "Video Version" of reveals it as a cornerstone of early 1980s music history, marking both the birth of the modern power ballad and a pivotal moment for MTV . Historical Significance REO Speedwagon - Keep on Loving You (Video Version)
Produced by director , the video is famously categorized by the band as a "low-budget affair" shot in a single day alongside three other tracks. : On August 1, 1981, "Keep on Loving
: The song was the band's first single to break the top 50 on the Billboard Hot 100 , eventually reaching the #1 spot in March 1981. : The song was the band's first single
: Though lead singer Kevin Cronin wrote it as a soft piano piece, guitarist Gary Richrath added a "nasty" distorted solo to keep the band’s rock edge, inadvertently creating the "power ballad" formula. The Music Video Concept