In sociology and urban studies, "Generation Rent" refers to the growing cohort of people—across all income levels—who are increasingly excluded from homeownership and social housing, leaving them in the private rental sector for longer periods.
: High-income households are now renting in "resourceful and culturally rich" urban areas they can no longer afford to buy in. renters
: A new frontier of "platform landlords" is emerging, where corporate entities use personal data and digital logic to maximize accumulation from tenants. The "Paper Trail" for Tenants In sociology and urban studies, "Generation Rent" refers
: While many renters feel more secure in professionally managed apartments (LTRAs) than with individual landlords, they remain deeply concerned about frequent and unpredictable rent increases. In sociology and urban studies