Programmatic Media Buying Info

A digital marketplace that connects DSPs and SSPs, facilitating real-time auctions for individual ad impressions. Primary Buying Methods

An invite-only auction where publishers offer premium inventory to a selected group of advertisers before it hits the open market. programmatic media buying

Software used by advertisers to set campaign parameters—such as target audience, budget, and bidding strategies—and automatically purchase ad space. A digital marketplace that connects DSPs and SSPs,

An open auction where multiple advertisers bid on a single impression as it becomes available. The highest bidder wins, and the ad is served instantly. and the ad is served instantly.