In-depth, one-on-one conversations that allow for detailed personal perspectives.

See what other researchers have already discovered.

Suggests that social reality is subjective and constructed by individuals. It focuses on understanding the meaning behind human actions (often associated with Qualitative data). 3. Common Methods

Views social life as something that can be studied through objective, scientific observation and measurement (often associated with Quantitative data).

The ultimate goal of social research is not just to describe the world, but to explain why social patterns exist. By combining rigorous methods with ethical integrity, researchers can provide the evidence needed to inform public policy, improve social services, and deepen our understanding of the human experience.