Press Release [Desktop LIMITED]

Guide to Writing A Press Release - Bottle Bill Resource Guide

To produce an interesting press release, you must treat it like a "story starter" rather than a dry announcement. The goal is to provide a journalist with a compelling narrative that they can easily adapt into a news article. 1. Identify a Genuine "Hook" PRESS RELEASE

Journalists often decide within 10 seconds if a release is worth pursuing. Guide to Writing A Press Release - Bottle

Before writing, ensure your news is actually —meaning it is new, surprising, or solves a problem. or solves a problem.