The Power To Predict Who ...: Predictive Analytics:

The book explains that predictive analytics is not about "perfect" forecasting but about "putting odds on the future" to drive more effective decisions. Siegel introduces : The Prediction Effect : A little prediction goes a long way. The Data Effect : Data is always predictive.

The complete title of the book you are referring to is by Eric Siegel. Predictive Analytics: The Power to Predict Who ...

: Using "uplift modeling" to identify which voters can be most effectively persuaded. The book explains that predictive analytics is not

: Induction is reasoning from detailed facts to general principles. The complete title of the book you are

: Combining models (crowdsourcing) compensates for individual limitations.

Written by former Columbia University professor and founder of Machine Learning Week, Eric Siegel, this bestselling book provides a non-technical introduction to how machine learning and big data are used to predict human behavior.

: How the company predicts which employees are about to quit. Chase Bank : Predicting mortgage risk and prepayment.