2026 M&E trends: simplicity, authenticity, and the rise of ... - EY
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While generative AI is increasingly used for production efficiencies, mature audiences are driving a demand for human-centered storytelling and credible reporting to counter "AI slop". While generative AI is increasingly used for production
Major studios are treating vertical, short-form video as a legitimate development pipeline rather than just marketing, catering to mobile-first habits that now account for 60% of stream viewing. Popular Genres for Matures
The landscape for mature entertainment and media in 2026 is defined by a shift toward , personalized wellness , and a revival of human-led authenticity . As audiences over 50 become the fastest-growing segment of streaming users, platforms are adapting with specialized content hubs and integrated services. Key Media & Consumption Trends
2026 M&E trends: simplicity, authenticity, and the rise of ... - EY
Services like BritBox (British drama), AcornTV , and The Criterion Channel provide curated experiences for specific mature interests.
Mature audiences are increasingly participating in "Family Entertainment Centers" that feature sensor-based sports , augmented reality bowling, and themed lounges.
While generative AI is increasingly used for production efficiencies, mature audiences are driving a demand for human-centered storytelling and credible reporting to counter "AI slop".
Major studios are treating vertical, short-form video as a legitimate development pipeline rather than just marketing, catering to mobile-first habits that now account for 60% of stream viewing. Popular Genres for Matures
The landscape for mature entertainment and media in 2026 is defined by a shift toward , personalized wellness , and a revival of human-led authenticity . As audiences over 50 become the fastest-growing segment of streaming users, platforms are adapting with specialized content hubs and integrated services. Key Media & Consumption Trends