The first store opened in San Mateo, California, under the name Cost Plus Imports . It initially catered to "flower children" with exotic imports like incense, love beads, and beanbag chairs.
Renamed Pier 1 Imports in 1966, the company expanded rapidly to emphasize its unique sourcing from countries like Mexico, India, and Thailand. By the turn of the century, sales exceeded $1 billion annually. pier 1
In 2002, the brand marked its 40th anniversary with the theme "from hippie to hip," moving toward higher-quality, unique home furnishings for a mainstream audience. Signature Products & Style Pier 1 Imports History The first store opened in San Mateo, California,