: On November 17, 2017, the company launched its official lineup of Phase One and Capture One Brand Ambassadors , comprising 13 photographers worldwide.
: New and flexible features were added to the focus toolset to provide better control during high-resolution shooting. Phase One2017
In 2017, Phase One released its for the XF Camera System, focusing heavily on enhancing focus control, accuracy, and workflow for professional photographers. The update introduced several key tools and improvements: : On November 17, 2017, the company launched
: In late 2017, Capture One 11 was reviewed and released, bringing a more layer-centric workflow to their proprietary editing software. The update introduced several key tools and improvements:
: Around this period, Phase One introduced the IQ3 100MP Trichromatic Digital Back (released in late 2017), which utilized new Color Filter Array (CFA) technology to improve color accuracy and lower base ISO.
