It helps us manage how others perceive us, ensuring we fit into "normal" societal expectations [14]. 2. Marketing & Design: The "Average User" Persona
The term may also relate to the popular Japanese RPG series, Persona . Interestingly, the series thrives on the tension between a "normal" student life and a supernatural secret life [1, 35]. Persona normal
It involves selecting traits, speech patterns, and behaviors to appear likable, friendly, or professional [20]. It helps us manage how others perceive us,
Companies use these to run "normal" background checks or identity verifications through saved Report Templates that standardize the process [27]. 4. Gaming Context: The Persona Series Interestingly, the series thrives on the tension between
Using these personas can lead to massive gains, such as a 175% increase in marketing revenue or a 72% reduction in lead conversion time , according to case studies from Thomson Reuters [16]. 3. Business Solutions: Persona "Reports"
What the person is trying to achieve with a specific product or service [7, 21].
Motivations, frustrations, and personality traits (e.g., "driven" or "analytical") [19, 25].