Penthouse Pets Apr 2026

: Each year, one model was crowned "Pet of the Year," a title that came with significant publicity and often grueling schedules.

: This approach proved immensely successful. At its peak, the Penthouse brand was estimated to have earned nearly $4 billion during Guccione's tenure. Life as a Penthouse Pet Penthouse Pets

The concept was the brainchild of , a frustrated artist and former Catholic seminarian who launched Penthouse in 1965 in England to fund his art career. : Each year, one model was crowned "Pet

: Pets were not just centerfolds; they were brand ambassadors. They appeared at diverse events ranging from Formula One races in the rain to motorcycle magazine photo shoots and charity fundraisers alongside stars like David Lee Roth. Life as a Penthouse Pet The concept was

Becoming a Penthouse Pet was a gateway to celebrity, often involving high-profile promotional tours and events.

The rise of the Penthouse Pet reflected a radical shift in the sexual revolution of the 1960s and 70s.