While modern click-through rates (CTR) have plummeted to an average of , clicks are no longer the only metric for success. The Case for Banner Ads - MarketingProfs
From Novelty to Necessity: The Enduring Life of the Banner Ad online banner advertising
Decades later, the banner ad is often declared "dead" by critics citing "banner blindness," yet the industry continues to defy gravity. In 2024, global spending on banner advertising was projected to reach , a 13.5% jump from the previous year. This persistence isn't just luck; it's a testament to the format's ability to adapt to a changing web. Why They Still Work (Even When You Don't Click) While modern click-through rates (CTR) have plummeted to