Negative Keyword Report(1).xlsx -

Highlight the total wasted spend for each category to show the physical cost of "ignoring" these ghosts. 2. The "Searcher Intent" Map

Here are three creative ways to transform your raw data into a report that drives action: 1. The "Ghost Traffic" Narrative Negative keyword report(1).xlsx

Instead of just listing terms, categorize them to show exactly who you are accidentally attracting. Highlight the total wasted spend for each category

Terms like "DIY," "how to," or "training". " "how to

Words like "free," "cheap," or "discount".