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Mature women are dramatically underrepresented in major cinematic and television productions:

: In popular films from 2010 to 2020, only 1 in 4 characters aged 50+ were women. Rapid Decline by Decade : milfs like it big clip

When mature women are visible, their stories often rely on narrow, ageist tropes: Beyond the Stereotypes: The Reality of Aging Women in Films their stories often rely on narrow

: In 2025, the percentage of top-grossing films with female protagonists fell to 29% , down from 42% in 2024. milfs like it big clip

: Female major characters plummet from 42% in their 30s to just 15% in their 40s on broadcast programs.