: In 1996, he co-founded TurtleTrader.com , which grew into a leading resource for investors looking to profit in both up and down markets by following established trends.
The most prominent story associated with Covel, detailed in his bestseller , centers on Wall Street legend Richard Dennis . Michael W. Covel
: Covel also explored behavioral finance as a film director. His documentary Broke: The New American Dream premiered on the Discovery Channel, critiquing financial news networks and examining the 2008 housing bubble. Key Themes in His Work : In 1996, he co-founded TurtleTrader
: Dennis ran a classified ad in the Wall Street Journal seeking novices. He selected a diverse group—including a professional blackjack player, a pianist, and a fantasy game designer—and trained them in his specific rules-based trading system. His documentary Broke: The New American Dream premiered
: These "Turtles" (named after a turtle farm Dennis visited in Singapore) were given real money and quickly turned into millionaire traders, proving that a disciplined, systematic approach could beat the market. Covel's Own Journey