Media Today: An Introduction To Mass Communication Guide

💡 Use specific examples like Netflix’s algorithm or Disney’s acquisition of Marvel to ground your theoretical points in the real world.

Define mass communication and the current "digital-first" reality. Media Today: An Introduction to Mass Communication

Developing the skill to identify who created a message and why. 💡 Use specific examples like Netflix’s algorithm or

How news outlets and social algorithms shape our perception of reality. Media Today: An Introduction to Mass Communication

The danger of only seeing information that confirms our existing biases. Suggested Paper Structure

The shift from broadcasting (reaching everyone) to "narrowcasting" (targeting specific niches).