Media Buying Terminology < Quick | Method >

: The average number of times a single person or household sees your ad.

: Demographic clusters used for targeting, such as "16-34 Men". Media Strategy Frameworks Media Buying - Quantcast media buying terminology

These terms measure the breadth and depth of how your ads are seen. : The average number of times a single

: An invitation-only auction for premium publisher inventory. Digital & TV Inventory Inventory : The total ad space available for sale. media buying terminology

: The percentage of people who clicked your ad after seeing it.