Contrary to the digital-only trend, there is a strong "hunger for offline experiences":
The industry's future is shaped by a shift from "ownership" to "access" and from mass media to personalized experiences. maturepornolder
Dynamic trend. Due to the new global landscape has brought unpredictability and changes to the entertainment and media industries, Interactive Advertising Bureau Hong Kong 2026 Media & Entertainment Industry Outlook + Key Trends Contrary to the digital-only trend, there is a
Consumer spending is projected to reach US$903.2 billion by 2027 , growing at a modest CAGR of 2.4%. The era of mass media "shared experiences" is
The era of mass media "shared experiences" is ending; content is now increasingly tailored to individual niches or even single-person experiences.
While users are spending more time with content, their spending per capita as a percentage of personal income is expected to drop from 0.53% in 2023 to 0.45% by 2027. Global Entertainment & Media Outlook 2022-2026