Xxx Likes: Mature

Older adults are the most dedicated viewers of long-form video, with watching at least two hours of television daily.

: Acts as a "learning hub" and entertainment source. Approximately 85% of adults aged 50–64 and 64% of those 65+ use YouTube for DIY, health tips, and educational content. mature xxx likes

YouTube and Facebook are the "media backbone" for mature audiences, though other platforms are gaining traction. Older adults are the most dedicated viewers of