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: While immature contacts may only require broad marketing, mature contacts benefit from direct interaction. For example, automated marketing via SMS or WhatsApp can see conversion increases of up to 21% once a lead has matured.

: Rather than just sending generic updates, provide personalized experiences that speak to their specific needs or history with your organization.

: Mature contacts in heart tissue (cardiomyocytes) are 39–44 times more effective at conducting electrical excitation than immature ones.