A single source (like a broadcaster or author) sends a message to millions simultaneously.
The audience is vast, varied, and largely unknown to the sender. mass medium
A is any technology or channel used to transmit messages to a large, anonymous, and diverse audience. Traditionally characterized by "one-to-many" communication, it has evolved from the 15th-century printing press to the hyper-interactive digital networks of today. Core Characteristics A single source (like a broadcaster or author)
The history of mass media is a timeline of accelerating technological breakthroughs: Traditionally characterized by "one-to-many" communication
Historically, mass media was a one-way street with no immediate feedback loop; modern digital media, however, has introduced "many-to-many" interactivity. The Evolution of Mass Media
Messages are received by the audience at the same time or within a very short window, such as during a live news broadcast.