Maria - Alexandrou

: Moving away from the traditional Marketing Qualified Lead (MQL) toward tracking "buying groups" —multiple stakeholders involved in a single purchase decision.

: Maria Alexandrou is a communications coordinator in Ontario, frequently featured in posts regarding wildlife conservation and animal health . Saying Goodbye To MQLs: Read All The Posts In Our Series maria alexandrou

Co-authored with Forrester analysts Terry Flaherty and Amy Hawthorne, this series addresses the evolution of the revenue process. : Moving away from the traditional Marketing Qualified

: Breaks down misconceptions that prevent organizations from adopting more collaborative sales models. maria alexandrou