Mediabuy — Mainstream

: Forecasted to hit $1.1 trillion in 2026, a 5.1% increase from the previous year.

: Alphabet (Google), Meta, and Amazon are projected to control over 56% of the global digital ad market . Mainstream Mediabuy

: Roughly 90% of display advertising transactions in developed markets are now programmatic. Programmatic buying is expected to account for 74% of total open web revenues. : Forecasted to hit $1