: Short-form, vertical series (6–20 seconds) are the dominant format for 2026. There is a projected surge in "AI live-action short dramas" featuring transgender creators, which are expected to break through niche markets into mainstream growth points.

: Trending non-adult content heavily features makeup tutorials, "eating shows" (mukbang), travel vlogs, and parody clips.

: The emergence of "synthetic celebrities"—AI-infused virtual influencers—is a key 2026 trend. These virtual actors are beginning to take on modeling and acting careers, posing both opportunities and competition for human creators. 2. Platform Dynamics & Engagement

: Thailand’s "kathoey" creators are pioneering "Livestream Commerce," where they combine entertainment with direct-to-consumer sales in a "social-first" economy.

The State of Social Media Engagement in 2026: 52M+ Posts Analyzed

Short Drama Category * It's only a matter of time before Hongguo's users exceed those of iQiyi, Tencent Video, and Youku. In 2025, eu.36kr.com

Modern creators are shifting away from static representations toward high-engagement, interactive formats:

Engagement strategies in 2026 prioritize community over simple broadcasting: Top 12 New Entertainment Industry Trends in 2026 - 36氪